We acknowledge the Traditional Owners of this Country, paying our respects to Elders past and present. Always was, always will be.

A new face for a trusted community service — Carbon Creative

A new face for a
trusted community
service

A new face for a trusted community service

Lutheran Services Queensland

For clients, rebrands are a big deal. There’s always a level of risk in changing something that’s been working “just fine” for years, but there’s an opportunity to capitalise on in reinventing yourself. For Lutheran Services Queensland, it was a leap of faith that paid off.

The brief

Lutheran Services Queensland trusted us with rebranding their comprehensive community service offering. So much more than just a new logo, the client wanted to celebrate everything that made them who they were with a complete identity overhaul. It needed to capture the breadth of their services, represent the individuals who rely on them, and respect their values and belief system.

The good

Carbon developed a fresh identity which included adapting a brand mark that could be applied to their various sub-brands. The use of contemporary and candid portrait photography featuring real Lutheran Services clients was a considered approach that promoted and celebrated the organisation’s authenticity and humanity.

The impact

By injecting the individual warmth and beauty of Lutheran Services clients, we managed to deliver a rebrand that respected their past while encapsulating their vision for the future. We’ve seen both internal and external brand engagement dramatically increase too.

So much more than just a new logo, the client wanted to celebrate everything that made them who they were.

With warmth and humanity, we made their clients the heroes of the rebrand.

print

A huge rollout was created, including stationery, brochures, posters, books, newsletters, signage, wayfinding etc.

digital

We restructured and re-designed their website with a better user experience in mind. The various services on offer are clearly navigated and our clients are celebrated throughout the site.   

For Lutheran Services, it was a leap of faith that paid off.

illustration

We developed a soft and unique illustration style as a brand extension, specifically for use across social media channels.