Lutheran Services Queensland
People might know the name 'Lutheran Services' but are often surprised when they find out just how far these services extend. At the core of what they stand for is the concept of 'brighter days' — the genuine care and warm connections that make them stand out from their competitors. So when they came to us to help create a brand video and suite of TVCs that helped showcase both the breadth of their services and their brand difference, we couldn't have been more thrilled.
The brief
Lutheran Services is a not-for-profit organisation that provides quality, contemporary aged care, retirement living, home care, disability services, youth and family services, mental health support and domestic violence refuge across Queensland.
What makes Lutheran Services different — and special — is the dedication to making people's days a little bit brighter across all services. This is what the brand video needed to capture. The real moments, from the simple and sweet, to the fun and funny, the video needed to be a joyful celebration of every single brighter day Lutheran Services delivers.
The good
There for you has long been the tagline for Lutheran Services. A strong tagline that really captures the heart of what Lutheran Services is about. There for the good moments, and the bad, for the small moments, and the big ones, for young and old, Lutheran Services is there for you every day at home and in your community.
By bringing this idea to life, the video celebrates all of these moments that make every day brighter, and shows the viewer how Lutheran Services is there for all of them.
The impact
The video has been embraced by the entire Lutheran Services community, and we look forward to seeing versions of the video on TV and in the cinema soon!
