About us

We believe in
the power of ideas
to do good

We're not your typical creative agency—we're helping make the world a better place. Carbon Creative exists to create game-changing solutions for some of society's biggest issues. We're committed to driving social change, and we're doing it with powerful and impactful ideas.

Our approach

We live in extraordinary times. Extreme weather is now the norm, but our leaders still can't agree on climate change. We're more connected, but we're lonelier than ever. And as the call for equality grows louder, wealth and gender gaps continue to grow. There's much to do.

We're tackling the big issues one by one, and we've already racked up some big wins. Among other things, we've helped reduce smoking rates, we've driven up childhood immunisation, and we've found carers for some of Australia's most vulnerable kids. We don't pretend to have all the answers, but as specialist creatives and strategists with strong digital sensibilities, we're doing all we can to create real, lasting change.

Stepping into
your world

The most innovative creative is a result of collaboration and a common understanding of the brief. We take ownership of the challenge and treat it as if it was our own — that's how we find the most potent insights to take the work to the next level.

Thinking outside
the box

We're not afraid to push the boundaries to find solutions to big problems. Anchored to a watertight strategy, our talented creative team understands what it takes to find the most original, thought-provoking, and award-winning ideas.

Keeping it real,
making an impact

Humans (that's us) are emotional creatures, and we do what it takes to cut through to the humans who need to hear from you. There's too much white noise in the world, so we're all about sparking real emotion to educate and change behaviour.

Our services

  • Creative

    • Campaign
    • Strategy
    • Concept development
    • Design development
    • Above the line
    • Below the line
    • Research
  • Art & illustration

    • Aboriginal and Torres Strait Islander artwork
    • Illustration
  • Graphic design

    • Development & concept
    • Brand design
    • Graphic design
  • Production

    • Video (corporate to broadcast)
    • Motion graphics
    • Animation
    • Photography
  • Digital

    • Digital strategy
    • Website design & development
    • App design & development
    • E-learning solutions
  • Community engagement

    • Aboriginal and Torres Strait Islander community led discussion, consultation & engagement
    • Research workshops
  • Communications

    • Strategy
    • Planning & implementation
    • Event design & management
  • Outreach

    • Carbon Creative owned outreach initiatives that help make positive social change

Supply Nation CertifiedCarbon Creative is 100% Indigenous owned and operated and is a Supply Nation certified supplier.

Our team

We're here because we believe in what we do. Most of our people made the leap across from big agency land to work at Carbon. This means we're super experienced, we're passionate about social causes, and we're ready to shake things up.

We are here
because we believe
that good ideas can
make real change.
Image of Sandra Hind Image of Sandra Hind

Sandra Hind
co-creative director

Image of Angela Hueppauff Image of Angela Hueppauff

Angela Hueppauff
general manager

Image of George Image of George

super pooch

Image of Wayne Denning Image of Wayne Denning

Wayne Denning
managing director

Image of Monique Kneepkens Image of Monique Kneepkens

Monique Kneepkens
co-creative director

Image of Dean McGrath Image of Dean McGrath

Dean McGrath
senior designer

Image of Lieve Torbeyns Image of Lieve Torbeyns

Lieve Torbeyns
Senior designer / art-director

Image of Ivana Dulovic Image of Ivana Dulovic

Ivana Dulovic
Senior account director

Image of James Fewtrell Image of James Fewtrell

James Fewtrell
account director

Lucy Philp Lucy Philp

Lucy Philp
account manager

Image of Rebecca Blinco Image of Rebecca Blinco

Rebecca Blinco
executive strategy director

Image of Michele O'Sullivan Image of Michele O'Sullivan

Michele O'Sullivan
group account director

Eddy Gilmour Eddy Gilmour

Eddy Gilmour
business development manager

Image of Romain Gambetta Image of Romain Gambetta

Romain Gambetta
senior designer

Image of Kimberley Schieren Image of Kimberley Schieren

Kimberley Schieren

Sim Hamisi Sim Hamisi

Sim Hamisi
junior designer

Image of Belinda Reynolds Image of Belinda Reynolds

Belinda Reynolds
Studio manager

Image of Winston aka Winnie Image of Winston aka Winnie

Winston aka Winnie
pooch junior

Image of Belinda Reynolds Image of Belinda Reynolds

Matt Hunt
Senior account manager